Intrapreneurship for dummies
CharismathisChallenge of every company for their present and their future, innovation is a key to be a leader in every market. With the technological transformation and the competitive intensity, companies really need to be proactive and find solutions to obtain a competitive advantage.
Therefore, innovation allows companies to create a competitive advantage and to distinguish themself from the others.
With Intrapreneurship for dummies, find how to be innovative within the company you are working for, advice to find an opportunity, matrices and models to use to identify the customer needs, and a lot of examples to understand how intrapreneurship works. You will avoid rookie mistakes.
Then, are you going to be innovative or stay in your comfort zone?
In this small book, you'll find how to define innovation, how to be an intrapreneurship within the company you are working for, how to find and idea and evaluate it, how to analyse the competitive environment and the internal resources of your company, how to pitch your idea and get support from the executive management, how to plan your exit, and how to measure the impact of your innovation afterwards, and many other things beside... Don't wait, and be the change you wanna see !